Albert
[GSK]
Despite 1 in 3 people getting shingles in their lifetime, causing severe pain for weeks or even months, it's often dismissed as a century old disease and overlooked by many healthcare professionals.
As the leading developer of vaccines, GSK wanted to inject new life into the conversation, raising awareness for shingles in the modern age.
PM SOCIETY GOLD & SILVER
Albert
Agency: Saatchi & Saatchi Wellness
Role: Art Direction + Graphic Design
Production: Prodigious
Recognition:
PM Society Digital Awards 2024 - Gold x 1 Meetings & Events
PM Society Awards 2024 - Gold x 1 Innovation - Best use of technology
PM Society Awards 2024 - Silver x 1 HCP education, training & support
Introducing Albert, the world's first android installed with a human virus.
Created in collaboration with robotics lab, Engineered Arts, he was flawless except for one crucial detail – a blistering facial rash.
With AI’s rapid progression, Albert could potentially talk on his own to individuals, placing him at the forefront of humanoid robots used in disease awareness.
The concept of an android installed with a human virus captivated audiences. Post-congress, he has continued to reinforce the severity of shingles by sharing the patient perspective in multiple languages. Albert even went on to be invited to share shingles insights at the American college of physicians.
And they did.
bringing a century old disease back into the 21st century.
