STAY PUT

[Uswitch]

When the energy crisis hit, there was no point in switching - not the best news for a comparison site with the name Uswitch.

We decided to embrace the situation and reassure the public by dropping a tactical ad that went against Uswitch’s entire purpose.

uswitch

Agency: Joint

Role: Copywriting with Jess Grogan

Thankfully, other ways to save still remained, so we let everyone know what they were on the radio.