Wasted
[FUTURE IMPACT]
13% of potatoes grown in the UK are being destroyed, for being, well… ugly? Leaving more than 68,000 kilos on fields each year to rot.
Determined to tackle this issue, we began to explore innovative methods of repurposing them, discovering their amazing potential for fermentation and distillation.
FUTURE IMPACT
Wasted
Role: Art Direction, Graphic Design + Copywriting
Your new favourite potato vodka.
In addition to vodka, potatoes can be used in the distilling process to create a variety of different alcohol – including gin and whiskey.
To further minimize resource waste, the brand's content and campaign imagery will be sourced from images submitted by consumers through social media.
forgotten spuds, or fine spirits?
Let's continue turning waste into wonder.
